July 12th, 2005
Coke Is Urging Youths to Get Physical
By Melanie Warner
The New York Times
In many schools, Coca-Cola is best known for the red-and-white cafeteria vending machines that sell its beverages. But starting next month, the company will be promoting something very different: exercise and healthy living.
Gary Ruskin, executive director of Commercial Alert, a nonprofit group in Portland, Ore., that opposes many forms of corporate marketing, said that if Coke really wanted to be helpful, it could stop battling well-meaning state and local efforts to remove soda and junk food from schools. ‘’They’re lobbying as hard as they can against these things,’’ he said.
Comments
- Posted by Velma on July 14th, 2005
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Posted by Dan on July 19th, 2005
The comment that Coke also sells Dasani and Minute Maid suggests something to me. I’ve seen (and signed) petitions to school boards and legislatures on the issue of so-drink & junk food sales in schools; how about adding a campaign of writing to Coke, asking them directly to only sell healthier beverages in schools?
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Posted by Lamar Cole on October 7th, 2005
Love is two people sipping Coca Cola from the same straw on a warm sunny day.
Nike would be a more suitable for this program? Talk about trading in one bad sponsor for another. No, you won’t go obese by wearing Nike apparel but although it may be more of a health ‘expert’ than Coke, it sure doesn’t care when it comes down to humanitarian rights. Margo Wootan, shame on you!!