January 16th, 2006

Marketers Want to Appear on Small Screen

By Matt Richtel
The New York Times

Television-style advertising is coming to a mobile phone near you. It is part of a broader push by marketers to create a new generation of “up close and personal” ads by delivering video, audio, banner displays and text clips over a device carried by most American adults.

“This is part of the creep of advertising into every nook and cranny of our lives,” said Gary Ruskin, executive director of Commercial Alert, a nonprofit consumer group. “This is advertising right in your face.”

Read the full article here.


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