September 12th, 2006
Would You Like Fries With That Monopoly Game?
By Stuart Elliott
The New York Times
An updated edition of the venerable game, scheduled to be introduced on Thursday, will include tokens that are styled after name-brand products. Five of the eight tokens in the new Monopoly Here and Now edition will be branded, offering game players the chance to be represented by miniature versions of a Toyota Prius hybrid car, an order of McDonald’s French fries, a New Balance running shoe, a cup of Starbucks coffee or a Motorola Razr cellphone.
The coming of branded tokens “turns Monopoly into a giant advertisement,” Mr. Ruskin said. “It’s a shame Hasbro has chosen to go this low road.”