NEWS RELEASE
For More Information Contact: Gary Ruskin (202) 387-8030
For Immediate Release: July 17th, 2006
Commercial Alert Statement on CBS “Egg-vertising”
Statement of Gary Ruskin, executive director of Commercial Alert, about CBS’s plans to advertise its TV programs on eggs.
“The CBS fall lineup must be pretty rotten if they have to scramble for viewers like this.”
“CBS executives must be as desperate as the housewives on ABC. They must be shell-shocked and cracking. They have to pull stunts like this when their programming isn’t egg-cellent.”
Commercial Alert’s mission is to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy. For more information, see our website at: http://www.commercialalert.org.
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