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For Immediate Release: September 25th, 2007
Commercial Alert Calls on US Airways to Terminate Ads to "Captive" Passengers
Commercial Alert Calls on US Airways to Terminate Ads to “Captive” Passengers
US Airways should stop plastering advertisements on plane tray tables and napkins, Commercial Alert, a Washington, D.C.-based nonprofit, said today in a letter to company CEO Douglas Parker.
The marketing company placing ads on the airline company brags that in-plane ads offer unique benefits to advertisers because they reach a “captive” audience.
The letter from Commercial Alert’s Managing Director Robert Weissman urges US Airways CEO Douglas Parker to renounce the exploitation of the airline’s passengers. Considering passengers to be captives is “reprehensible,” the letter says.
Commercial Alert is also urging its members and supporters to contact
The text of the letter appears below:
September 25, 2007
Douglas Parker, CEO
111 W. Rio Salado Pkwy.
Tempe, AZ 85281
Dear Mr. Parker:
US Airways boldly claims to put “customers first.” Your website states, “Customer service has always been a priority at US Airways, and we are committed to making every flight count for our valued customers.”
Unfortunately, your marketing deals suggest you are more committed to making every flight count for your valued advertisers.
I am writing to urge US Airways to terminate its exploitation of passengers and to stop plastering advertisements on plane tray tables and napkins.
Brian Martin, CEO of Brand Connections SkyMedia—the company you have allowed to adorn US Airways tray tables with ads from Verizon, Microsoft, Saab and others—has boasted about the in-your-face effect these tray table ads have. “Itís purely captive,” he told Entrepreneur.com. You should find this attitude reprehensible.
Particularly given its acute problems with flight delays and high volume of consumer complaints, US Airways is in no position to show such disrespect for its passengers.
I strongly urge you to remove all advertisements from airplanes and refuse further advances from an advertising industry eager to treat your passengers as captives.
I look forward to your reply.