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April 9th, 2012
Commercial Alert to Hospitals: Stop Handing Out Industry-Provided Samples of Infant Formula
Hospitals should stop including industry-provided samples of infant formula in new mothers’ discharge bags because the distribution is unethical and violates good public health policy, Public Citizen said in letters, co-signed by more than 100 other organizations, sent to more than 2,600 hospitals across the country. The letters are part of a new, nationwide Public Citizen campaign that is aimed at both hospitals and major formula makers.
Continue Reading...May 23rd, 2012 | Mike Farrell | Multichannel News
The Cable Show 2012: Cable Aims To Market to Black Consumer
With its official launch scheduled for next month, new cable network Aspire appears poised to address a much maligned but fast growing advertising segment - the African-American community.
Continue Reading...May 23rd, 2012 | Ed Silverman | Pharmalot
The End Of DTC TV Ads? Sanofi Says Maybe
Two months ago, the FDA issued a draft guidance that stipulates when drugmakers must submit their TV ads for agency review. The FDA has had the authority to review ads ever since the Food and Drug Administration Amendments Act of 2007 was enacted and the recent draft guidance makes clear that reviews are required for direct-to-consumer ads for a variety of situations.
Continue Reading...May 23rd, 2012 | ANDREW ADAM NEWMAN | The New York Times
Band-Aids and Muppets Aim to Soothe Child’s Scrapes
SOME leading brands of wound treatments were themselves bloodied by the economic slump, as consumers switched to cheaper store brands.
Continue Reading...May 22nd, 2012 | Jason Del Rey | Advertising Age
The Huffington Post Wants to Help Brands Create Their Own Content Sites
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned.
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