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December 1st, 2008 | Marissa Miley | Advertising Age
Jameson 'Speaks' Out to Public
On Dec. 4, the company will launch an outdoor projection-media campaign in New York City that will later pop up in cities throughout the country, including Los Angeles, Boston and Denver.
Continue Reading...November 28th, 2008 | Jemimah Noonoo | Houston Chronicle
Anti-Energy Drink Fuels Concerns Over Marketing
First came Red Bull and Monster Energy, giving a high-octane boost to late-night parties and study sessions. Now the anti-energy drinks have arrived, carbonated beverages that promise to help you “slow your roll” or “lean with it.”
Continue Reading...November 24th, 2008 | Robert Weissman
Commercial Alert Submits Reply Comments to the FCC
Continue Reading...November 24th, 2008 | Jack Neff | Advertising Age
Wal-Mart Aggressively Courts Mommy Bloggers
Ms. Presnal, who runs the Skimbaco.com online retail site and SkimbacoLifestyle blog, is a one-woman embodiment of the best and worst that mommy bloggers can offer marketers.
Continue Reading...November 24th, 2008 | John Eggerton | Broadcasting & Cable
CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime
The Campaign for a Commercial-Free Childhood (CCFC) wants the FCC to explicitly ban product placement in kids shows and limit it in primetime, saying embedded advertising is misleading speech, and thus deserves “no First Amendment protection.”
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