Product Placement

More Information

News Releases

Commercial Alert Submits Reply Comments to the FCC
Robert Weissman | November 24th, 2008

Commercial Alert Comments to the FCC
Robert Weissman | September 22nd, 2008

Commercial Alert Letter on Product Placement in Newscasts
Robert Weissman | July 22nd, 2008

COMMERCIAL ALERT RESPONSE TO FCC PRODUCT PLACEMENT RULEMAKING: AGENCY SIDESTEPS REAL SOLUTION
Robert Weissman | June 27th, 2008

Commercial Alert Asks Book Reviewers Not to Review Ad-Laden Children's Series "Mackenzie Blue"
Robert Weissman | March 12th, 2008

Commercial Alert Letter to HarperCollins Children's Books Regarding "Mackenzie Blue"
Robert Weissman | March 12th, 2008

Commercial Alert: Jack Daniels Should Stay Off TV
Robert Weissman | June 13th, 2007

Editorial Memorandum: FCC Should Require Disclosure of Covert Commercial Pitches on TV
Gary Ruskin | May 26th, 2005

Commercial Alert's Statement on Today's FTC Product Placement Decision
Gary Ruskin | February 10th, 2005

Advertisers Attack Honest Disclosure of Stealth Ads on TV
Gary Ruskin | November 15th, 2003

Commercial Alert Asks FCC, FTC to Require Disclosure of Product Placement on TV
Gary Ruskin | September 30th, 2003

Articles

FTC Caves in to Advertisers & Broadcasters on Product Placement
Gary Ruskin | February 11th, 2005

Related Articles and Links

Related Articles

In China, Brands Come With Plots
Mei Fong | The Wall Street Journal | June 12th, 2009

Bravo's 'Top Chef Masters' Sprinkled With More Upscale Sponsors
Andrew Hampp | Advertising Age | June 4th, 2009

Celebrities: Spot That Phone!
Elizabeth Woyke | Forbes.com | June 3rd, 2009

When Bands and Brands Collide
Tal Pinchevsky | Minyanville | June 3rd, 2009

Starbucks Is Now the Official Joe of ‘Morning Joe’
Brian Stelter | The New York Times | May 31st, 2009

Cigarettes in Popular Films Are Target of Health Groups
Brooks Barnes | The New York Times | May 27th, 2009

For Pizza Hut, Jesse James Is a Sponsored Man
Andrew Hampp | Advertising Age | May 21st, 2009

TV Advertisers Are Offered Closer Ties With Content
Stuart Elliott | The New York Times | May 19th, 2009

7-Eleven Scores Big with Product Placement in 'Terminator Salvation'
Lewis Lazare | Chicago Sun-Times | May 18th, 2009

A Book Packager Takes a Step Into Web Video
Ari Karpel | The New York Times | May 6th, 2009

Hasbro and Discovery Form Children's TV Network
Sam Schechner and Joseph Pereira | The Wall Street Journal | May 1st, 2009

Hair Spray’s Sponsorship Stays in Place (on Bravo)
Stuart Elliott | The New York Times | April 30th, 2009

Hasbro/Discovery Kids TV Deal May Rankle FCC
Ira Teinowitz | The Wrap | April 30th, 2009

Hasbro and Discovery Join to Create Toy TV Mania
Alana Semuels | Los Angeles Times | April 30th, 2009

Product Placement Makes Inroads on Broadway
Jake Coyle | The Associated Press | April 29th, 2009

Subway Places More Than Just Product in NBC's 'Chuck'
Brian Steinberg | Advertising Age | April 16th, 2009

Delivery Agent Is Monetizing Product Placement For TV Networks
Leena Rao | TechCrunch | March 18th, 2009

Still No Product Placement Allowed on U.K. TV
Emma Hall | Advertising Age | March 11th, 2009

Italy Set to Approve Product Plugs
Nick Vivarelli | Variety | March 11th, 2009

The Secretive World Of Product Placement: Branding Strategies of the Future
Jerald Zimmer | BusinessWeek.com | March 10th, 2009

ABC Puts Its Money on Two Wall Street Comedy Pilots
Claude Brodesser-Akner | Advertising Age | March 5th, 2009

Product Placements, Deftly Woven Into the Story Line
Brian Stelter | The New York Times | March 1st, 2009

Cigarettes in New Film Stir Anger at Studio
Brooks Barnes | The New York Times | February 25th, 2009

Tiger Will Have AT&T Golf Bag
Darren Rovell | CNBC Sports Biz | February 23rd, 2009

Fox's '24' in Gear With Hyundai Integration
Anthony Crupi, Mediaweek | AdWeek | February 18th, 2009

Pop Fans Click on to Stars’ Sing’n’Sells
John Harlow and Jan Battles | The Sunday Times (UK) | February 8th, 2009

Comic Strip Product Placements
PPN Staff | Product Placement News | January 26th, 2009

'10 Items or Less' Pitches Products with a Soft Sell
Jon Caramanica | Los Angeles Times | January 25th, 2009

In ‘Trust Me,’ a Fake Agency Really Promotes
Stuart Elliott | The New York Times | January 21st, 2009

Montel’s Back, and Does He Have a Deal for You
Stephanie Clifford | The New York Times | December 21st, 2008

In Store on TBS Sitcom: Hellmann's Mayo, Vaseline
Andrew Hampp | Advertising Age | December 18th, 2008

How 'Marley' Won Over Purina for Partnership
Jeremy Mullman | Advertising Age | December 18th, 2008

Sprint, Garmin have role in Fox's '24'
Dave Hayes | Kansas City Star | December 8th, 2008

No Ads or All an Ad?
TV Technology | December 1st, 2008

CCFC Wants FCC To Ban Product Placement In Kids Shows, Limit In Primetime
John Eggerton | Broadcasting & Cable | November 24th, 2008

Product Placement Disclosure Dispute Heads Toward Deadline at FCC
Ira Teinowitz | TVWeek | November 21st, 2008

Comcast Nets Push Digital Product Placements
Wayne Friedman | MediaDailyNews | November 19th, 2008

ITV Presses for Product Placement
Ben Fenton | Financial Times UK | November 17th, 2008

Advertisers Up the Ante as Products Become TV Plots
Gloria Goodale | The Christian Science Monitor | November 3rd, 2008

SAG Slams ‘Stealth’ Ads
John Eggerton | Broadcasting & Cable | October 24th, 2008

Saturn Teams Up With CBS Interactive to Create New Original Web Series 'Novel Adventures'
MarketWatch | October 22nd, 2008

Brands Cozy Up to Sixth Bond
Theresa Howard | USA Today | October 19th, 2008

Nokia's Touch Phone Makes Appearance In Britney Spears Video
Eric Zeman | InformationWeek | October 17th, 2008

'Enemy' Could Be GM's Best Friend
Julie Hinds | Detroit Free Press | October 12th, 2008

Automakers Push Key Vehicles Through Fall TV Shows
Associated Press | CNN Money | October 11th, 2008

NBC Aligning Brands With A-list Talent -- Online
Andrew Hampp | Advertising Age | October 9th, 2008

What Tina Fey Would Do for a SoyJoy
Emily Nussbaum | New York Magazine | October 5th, 2008

EMC Hopes Product Placement Will Be Just the Ticket
Hiawatha Bray | The Boston Globe | October 4th, 2008

The Name's Sky, Ocean Sky: How Big Business Bought Up the New Bond Film
Mark Hughes | The Independent | September 29th, 2008

Cheap import for CBS: Illeana Douglas' Ikea show
Maria Russo | Los Angeles Times | September 25th, 2008

Product Placement on TV: Too Much, Too Little, or Who Cares?
Matthew Lasar | ars technica | September 22nd, 2008

Taking Product Placement Another Step
Neda Ulaby | NPR | September 22nd, 2008

Products Placed: How Companies Pay Artists to Include Brands in Lyrics
Eliot Van Buskirk | Wired | September 19th, 2008

State Farm Ventures Into Reality TV
Andrew Hampp | Advertising Age | September 18th, 2008

Product Integration: A Tangled Issue
Andrew Salomon | Inside Branded Entertainment | September 18th, 2008

Nielsen: Networks Hit By Big Product Placement Drops
Wayne Friedman | MediaDailyNews | September 16th, 2008

TNT Launches Latest Micro-Series with Acura
Richard Tedesco | PROMO Magazine | September 15th, 2008

Like ‘The Real World,’ With More Computers
Stuart Elliot | The New York Times | September 10th, 2008

Coke Zero Gets Double-O Status for James Bond Tie-in
Emma Hall | Advertising Age | September 9th, 2008

Italy OKs TV product placement
Eric J. Lyman | The Hollywood Reporter | August 28th, 2008

Samsung Product Placement
PPN Staff | Product Placement News | August 27th, 2008

Axe Sponsors, Co-Stars in Web TV Series
Shahnaz Mahmud | AdWeek | August 18th, 2008

How Marketing is Taking Over the Film Industry
Kaleem Aftab | The Independent | August 15th, 2008

Ford's Ka Coming to a Theater Near You
Sarah A. Webster | Detroit Free Press | August 14th, 2008

Dell Sponsors A&E Reality Series
Andrew Hampp | Advertising Age | August 7th, 2008

On Ad-Less 'L Word,' Brands Become Part of the Plot
Claude Brodesser-Akner | Advertising Age | August 7th, 2008

I want my [your brand here] MTV
Margaret Lyons | Time Out Chicago | August 7th, 2008

Chew on This: Hit Song Is a Gum Jingle
Ethan Smith and Julie Jargon | The Wall Street Journal | July 28th, 2008

Ad Nauseam
Jennifer Wells | The Globe and Mail (Canada) | July 25th, 2008

Under Armour in Public Eye
Andrea K. Walker | The Baltimore Sun | July 24th, 2008

USA Revs Up Product Integrations for Top Performers
Richard Tedesco | PROMO Magazine | July 23rd, 2008

A Product’s Place Is on the Set
Stephanie Clifford | The New York Times | July 22nd, 2008

Research Firm Nielsen Tallying Product Placement Ads
Alana Semuels | Los Angeles Times | July 21st, 2008

'Wall-E' Gives Glimpse of Product Placement's Future
Beth Snyder Bulik | Advertising Age | July 17th, 2008

AmEx, 'Project Runway' Forge Integrated Pact
Steve McClellan | AdWeek | July 14th, 2008

Product Placements Acquire a Life of Their Own on Shows
Stephanie Clifford | The New York Times | July 14th, 2008

Geico Integrated Into Wii Games
Andrew Hampp | Advertising Age | July 9th, 2008

Sprint's YouTube Payola: Use Instinct In Your Videos, And We'll Pay You
Matt Kapko | washingtonpost.com | July 2nd, 2008

Ford Flex Finds Novela Way To Reach Latino Consumers
Della de Lafuente | BrandWeek | June 29th, 2008

Product Placement On TV Targeted
Cecilia Kang | The Washington Post | June 27th, 2008

Ads in TV Shows Come Under Microscope
Kate Barrett | ABC News | June 27th, 2008

Writers Guild Urges FCC to Disclose Product Integration
Claude Brodesser-Akner | Advertising Age | June 25th, 2008

Product Placements Get FCC Scrutiny
Amy Schatz and Suzanne Vranica | The Wall Street Journal | June 23rd, 2008

Coalition Urges FCC to Adopt Product Placement Rules
Steve Miller | BrandWeek | June 19th, 2008

'Chloe, it's Jack. Who does our phones?'
Ravi Somaiya | The Guardian (UK) | June 16th, 2008

Carmakers are Kings of Product Placement Deals
Ken Bensinger | Los Angeles Times | June 14th, 2008

U.K. Shuts Out Product Placement
Steve Clarke | Variety | June 11th, 2008

Alltel, State Farm, Sonic in Triple Play for TBS Integrations
Richard Tedesco | PROMO Magazine | June 11th, 2008

Entering Virtual Worlds for Real-Life Pitches
Eric Pfanner | The New York Times | May 29th, 2008

Viral Video: Cashing In or Selling Out?
Jennifer Hollett | Globe and Mail (Canada) | May 27th, 2008

Vespa Mixes It Up With 'Get Smart,' Subway For Promo
Karl Greenberg | Marketing Daily | May 22nd, 2008

Advertainment: More than Sex and the City Cosmos
Press Release: AUT University | Scoop | May 21st, 2008

Klondike Mixes Placement, Ad Spots to Promote Contest
Karlene Lukovitz | Marketing Daily | May 21st, 2008

ABC Bets ‘Motherhood’ Can Make a Leap from the Computer Screen
Brian Stelter | The New York Times | May 19th, 2008

NBC and GM Form Cross-Platform Marketing and Programming Partnership
Press Release | May 12th, 2008

MTV Plans to Increase Its Blending of Ads and Shows
Bill Carter | The New York Times | May 8th, 2008

Does Drug Product Placement on TV Require New Regulations?
Enrique Rivero | UCLA | May 7th, 2008

Sprint, Nissan Make Big Branded-Entertainment Plays With Soccer Shows
Laurel Wentz | Advertising Age | May 5th, 2008

Microsoft Photosynth Makes Star Turn on CSI: NY Tonight
Benjamin J. Romano | The Seattle Times | April 30th, 2008

Puma Goes Hollywood
Eric Newman | AdWeek | April 21st, 2008

NBC Puts Product Placement Online
Stuart Elliot | The New York Times | April 17th, 2008

"Kimmel" revives live TV commercials
AdWeek | April 15th, 2008

A-B Finds New Venue to Hawk Michelob
Jeremiah McWilliams | St. Louis Post-Dispatch | April 15th, 2008

Can Dove Promote a Cause and Sell Soap?
Suzanne Vranica | The Wall Street Journal | April 10th, 2008

BMW to Sponsor 'Mad Men'
AdWeek | April 8th, 2008

Microsoft Unveils Slate of Original Web Programming
Mike Shields | MediaWeek | April 7th, 2008

In-Game Ad Network Taps Into Virtual Worlds
Enid Burns | The ClickZ Network | April 7th, 2008

Digital Placement
The Engineer Online (UK) | April 7th, 2008

The Brands That Became Movie Stars
The Independent (UK) | April 6th, 2008

North Coast Wine Gets Screen Time
Kevin McCallum | The Press Democrat | March 30th, 2008

Mercedes Gets All Dolled Up
Jean Halliday | Advertising Age | March 20th, 2008

Apple teams with 'American Idol'
Michael Schneider | Variety | March 18th, 2008

‘Sex and the City’ and Its Lasting Female Appeal
Stuart Elliot | The New York Times | March 17th, 2008

Smallville Product Placement Hits New Low
Mark Wilson | About.com | March 16th, 2008

Are books for kids where little ideas - or big brands - grow?
John Mangan | The Age (Australia) | March 16th, 2008

MTV, Doritos Partner for Reality Series
Amy Johannes | Promo | March 14th, 2008

Product Placement in Songs More Intentional Than We Know
Adam Bemma | Exclaim News (Canada) | March 13th, 2008

Branded Entertainment Momentum Healthy: Report
Richard Tedesco | Brandweek | February 12th, 2008

Children's Playtime Now Fun Time for Big-Time Advertisers
Lena Sin | Vancouver Province (Canada) | February 11th, 2008

NBC Ramps up Reality Programming with Ad Tie-Ins
Scott Collins | Los Angeles Times | February 11th, 2008

Time to Stop Undermining Children with Ads
Dr. Melissa Perrin, Psy.D | Pioneer Press (Chicago Sun-Times Suburban News) | February 7th, 2008

Microsoft Shows Off Web Ad Prototypes
Jessica Mintz | Associated Press | February 6th, 2008

Product Placement Scrutinized
Ira Teinowitz | TV Week | February 3rd, 2008

Portrait of a Young Consumer
Jessica Vosgerchian | Michigan Daily | January 30th, 2008

Tyson benefits in Makeover giveaway
David Irvin | Arkansas Democrat Gazette | December 29th, 2007

Facebook challenged by ad-free rival
Mark Sweney | Guardian Unlimited (UK) | December 24th, 2007

Ad plans for Web run into privacy issues
Byron Acohido | USA Today | December 23rd, 2007

Blog it but don't flog it: ad man's new mantra
Stuart Elliot | The Sunday Scotsman | December 23rd, 2007

This holiday tradition is brought to you by ...
Jeff Martin | USA Today | December 20th, 2007

FCC Postpones Decision on Embedded Ads
Brooks Boliek and Gail Schiller | Hollywood Reporter | December 19th, 2007

Widget syndicator Clearspring launches ad network
Eric Auchard | Reuters | December 11th, 2007

Seinfeld, McD's, Brach's Help Build 'Bee Movie' Buzz
T.L. Stanley | Brandweek | November 22nd, 2007

Ad firm gives to Muni measure, gets S.F. contract
Robert Selna | San Francisco Chronicle | October 31st, 2007

Sony Launches In-Game Ad Unit
Kamau High | AdWeek | October 10th, 2007

A Drug Company Joins the March Of Penguin Tie-Ins
Pat H. Broeske | The New York Times | November 6th, 2006

The Newest Characters on TV Shows: Product Plugs
Gary Levin | USA Today | September 20th, 2006

More Ad Pitches Could Get Embedded
David Lieberman | USA Today | May 17th, 2006

In Risky Move, Newscasts Adopt Product Placements
Gail Schiller | Reuters | March 15th, 2006

Product Placement Brokers Succeed in Morning Shows
Marc Graser | Advertising Age | January 30th, 2006

Plot Line: Drink Pepsi!
John Furia Jr. | Los Angeles Times | October 23rd, 2005

Product Placements Infiltrate TV Shows
Frazier Moore | Associated Press | July 19th, 2005

Probe of Stealth TV Ads Sought
Meg James | Los Angeles Times | May 26th, 2005

F.T.C. Rejects Rule On Product Placement
Stuart Elliott | The New York Times | February 11th, 2005

FTC Rejects Ad Labeling on TV
Caroline E. Mayer | Washington Post | February 11th, 2005

That Abundance of Volkswagens on TV Shows Will Be Product Placement, Not Coincidence
Nat Ives | The New York Times | January 13th, 2005

Dubbing In Product Plugs; How Spider-Man 2 Made Dr Pepper a Star in the U.S. And Mirinda a Star Overseas
Charles Goldsmith | Wall Street Journal | December 6th, 2004

Products Are Stars in New Ad Strategy
Meg James | Los Angeles Times | December 2nd, 2004

In Another Conquest for Product Placement, the New Comedy Central Cartoon for Adults Joins the Trend
Stuart Elliott | The New York Times | October 21st, 2004

Also Starring (Your Product Name Here)
Michael McCarthy | USA Today | August 12th, 2004

Five Key Issues Could Alter The Ad Industry
Brian Steinberg and Suzanne Vranica | Wall Street Journal | January 4th, 2004

Product-placement complaint fails to result in new rules
Wall Street Journal | December 31st, 2003

Nielsen to Follow Popularity of Product Placement on Prime-Time Television
Meg James | Los Angeles Times | December 5th, 2003

On ABC, Sears Pays to Be Star Of New Series
Stuart Elliott | The New York Times | December 3rd, 2003

Publication Image
Brian Steinberg and Emily Nelson | Wall Street Journal | November 30th, 2003

Industry Fights Back On Product Placement
Bill Carter | The New York Times | November 14th, 2003

Commercial Alert Response: Placement Comes Under FTC Review
Claire Atkinson | Advertising Age | October 27th, 2003

Media & Marketing -- Advertising: AOL Aims to Break Out of the Box; Fresh Ad Funds Target Ways to Reach TV Viewers Tuning Out Commercials
Suzanne Vranica and Julia Angwin | Wall Street Journal | October 22nd, 2003

Group Criticizes Product Placement
Stuart Elliott | The New York Times | September 30th, 2003

Placements Push to Front; Wide Range of Advertisers Play More Sophisticated Product
Janet Stilson | Advertising Age | June 9th, 2003

Going Hollywood: Beverage Companies are Dealing with Advertising Overload with Less Traditional Tie-
Mark R. Greer | Beverage Industry | April 30th, 2003

Altered Reality
Stuart Elliott | The New York Times | March 12th, 2003

Digitally Inserted Ads Pop Up in World Series
Michael McCarthy | USA Today | October 18th, 2002

Product Placements Go Interactive in Video Games
Matt Richtel | The New York Times | September 17th, 2002

A Word From Our Sponsor? He's Here Now
Stuart Elliott | The New York Times | June 30th, 2002

Celebrities Help `Educate' Public On New Drugs
David P. Hamilton | Wall Street Journal | April 22nd, 2002

Coming: Jay Leno and the Lincolns --- In Return for Big Ad Dollars, Talk Show Will Work Cars From Fo
Suzanne Vrancia | Wall Street Journal | March 31st, 2002

'All My Children' Gets Revlon Twist
Joe Flint and Emily Nelson | Wall Street Journal | March 15th, 2002

Ads Are Here, There, Everywhere
Michael McCarthy | USA Today | June 19th, 2001

Coke Leads Push to Place Products in Movies, TV
Scott Leith | Atlanta Journal and Constitution | October 29th, 2000

On CBS News, Some of What You See Isn't There
Alex Kuczynski | The New York Times | January 12th, 2000

Real or Virtual? You Call It; Digital Sleight of Hand Can Put Ads Almost Anywhere
Stuart Elliott | The New York Times | September 30th, 1999

External Links

Hiding a Television Commercial in Plain View
Stuart Elliott, The New York Times | May 24, 2002

A Video Process Allows the Insertion of Brand-name Products in TV Shows Already on Film
Stuart Elliott, The New York Times | March 29, 1999

A TV Series Supported by Product Placements Falls through for Lack of a Second Sponsor
Stuart Elliott , The New York Times | March 14, 2003

Reruns May Become a Testing Ground for Digital Insertion of Sponsor's Products and Images
Stuart Elliott, The New York Times | May 23, 2001

Here's Reality: 'Idol' Feeds Hopefuls to a Shaky Music Business
Alessandra Stanley, The New York Times | January 23, 2003

Group Criticizes Product Placement
The New York Times | October 1, 2003

Madison + Vine: Product Integrators Tackle Learning Curve; Marriages of Marketers, Media are Hot, but Risks are Still Plenty
Wayne Friedman, Advertising Age | October 21, 2002

NBC Casts Vegas Casino in a Starring Role
Binkley & Nelson, The Wall Street Journal | August 5, 2003

Incorporating Consumer Promotion is Key in Maximizing Product Integration
Entertainment Marketing Letter | April 15, 2003

Fox Sports Specialty: Product 'Immersion'; Net Inks Tie-ins with Snapple, Labatt, Lincoln
Richard Linnett, Advertising Age | January 20, 2003

This Space Available: On 'The Runner,' ABC's Upcoming Reality TV Show, Advertisers Can Shape the Plot
Johnnie L. Roberts, Newsweek | May 7, 2001

WB Yet Again Leans on the 'Young' and Cliched
Eric Mink, Daily News (New York) | July 12, 2000

TV's New Teen Drama Gives Starring Role to Coke --- What $6 Million Can Buy: Soft Drink Is Everywhere In WB's Prep-School Saga
Joe Flint, The Wall Street Journal | July 12, 2000

Embedded Ads in TV Stories
The Christian Science Monitor | October 1, 2003

Not-so-hidden Persuaders; A Word from Your Sponsor is Now a Part of the Show Itself
Douglas Durden, Richmond Times Dispatch | August 17, 2002

'Passions' Product Pitch ; NBC, Avon Weave New Cosmetics Line Into Soap Opera's Story
Leslie Ryan, Television Week | July 28, 2003

Sci-Fi Pioneers Placement Deal; In 'Unique Model' OMD Buys All Time on Cable Channel's Spring 2004 'Six Days' Miniseries
Louis Chunovic, Television Week | June 9, 2003

Ruben's Big Night on Idol Plays Small
Vinay Menon, Toronto Star | May 23, 2003

Facing the Music; American Idol Wraps up with Two-hour Finale
Bill Brioux, Winnipeg Sun (Manitoba, Canada)

Disney Sells a $1-Billion Ad Package; Multi-network, Multi-advertiser Deal Involves All of its Units and May be the Largest Ever in the Industry
Meg James, Los Angeles Times | June 11, 2002

Coors Tap Flows Freely on TV Show
Bill Husted, The Denver Post | July 27, 2003

Advertisers Reject Consumer Group's Claim That More Regulation Is Needed
Marla Matzer Rose, The Hollywood Reporter | April 20, 2004