December 15th, 2013 | Mike Shields | Ad Week
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent. Sure, people are watching a lot of online video. But the ad-serving firm Vindico sees something more nefarious in those numbers. “The number of ad impressions have exploded, but it’s totally manufactured viewing,” said Vindico president Matt Timothy. In fact, Vindico, which says it tracks 40 percent of all video ads served on the Web, found that 57 percent of 2.7 billion ads it tracked over a recent two-month period were not viewable.Continue Reading...
December 14th, 2013 | Alan Schwartz | The New York Times
After more than 50 years leading the fight to legitimize attention deficit hyperactivity disorder, Keith Conners could be celebrating. Severely hyperactive and impulsive children, once shunned as bad seeds, are now recognized as having a real neurological problem. Doctors and parents have largely accepted drugs like Adderall and Concerta to temper the traits of classic A.D.H.D., helping youngsters succeed in school and beyond.Continue Reading...
December 14th, 2013 | Star Tribune
The Burnsville City Council is scheduled to approve the sale of naming rights to the Burnsville Performing Arts Center on Tuesday. In exchange for $100,000 a year for 10 years from Ames Construction Inc. of Burnsville, the city will rename the building the Ames Center.
Ames is a contractor known for work on major road and industrial projects. The company was founded in Burnsville in 1963.
December 12th, 2013 | NATASHA SINGER | NY Times
Public schools around the country are adopting web-based services that collect and analyze personal details about students without adequately safeguarding the information from potential misuse by service providers, according to new research.
A study, which is expected to be released on Friday, by the Center on Law and Information Policy at Fordham Law School in New York, found weaknesses in the protection of student information in the contracts that school districts sign when outsourcing web-based tasks to service companies.
December 12th, 2013 | Ray Allard | Duluth News Tribune
The holidays always seem to expose the uglier side of American culture. While watching the Macy’s Thanksgiving Day Parade on TV, I found myself mystified by the TV station bothering to take commercial breaks. With all its sponsored floats and product placements, the whole procession was one long commercial anyway.