Mobile Phones
The targeting of young children as the next growth market for the telecom industry is one of the worst ideas to appear in the American economy in a long time. Does anyone really believe that kids today lack sufficient distractions from their school work, that there are insufficient disruptions in the home, and that child predators and advertisers lack sufficient means of access to kids?
What will be the effects of the marketing of mobile phones on children's privacy, education, health and safety?
More Information
News Releases
Children's Advocates Ask Congress to Investigate Marketing of Mobile Phones to Kids
Gary Ruskin | July 26th, 2005
Articles
Raffi Asks Rogers Not to Market Mobile Phones to Children
Gary Ruskin | August 30th, 2005
Related Articles and Links
Related Articles
Celebrities: Spot That Phone!
Elizabeth Woyke | Forbes.com | June 3rd, 2009
Need to Check Your Cholesterol? There Will Be an App for That
Rich Thomaselli | Advertising Age | June 1st, 2009
Alcatel Gets Into Mobile Ads
Sara Silver and Emily Steel | The Wall Street Journal | May 21st, 2009
Pandora: Unleashing Mobile Phone Ads
Tom Lowry | BusinessWeek | May 21st, 2009
Mobile Ads Make Gains, But Pace Slows Sharply
Roger Cheng | The Wall Street Journal | April 8th, 2009
Advertisers Get a Trove of Clues in Smartphones
Stephanie Clifford | The New York Times | March 11th, 2009
Spies in Your Mobile Phone
Heather Green | BusinessWeek | January 13th, 2009
A Text Arrives. Oh, It’s Just an ‘Idol’ Ad.
Matt Richtel | The New York Times | January 13th, 2009
Ordering Pizza Hut From Your Facebook Page? It's on the Way
Emily Bryson York | Advertising Age | November 10th, 2008
Nokia's Touch Phone Makes Appearance In Britney Spears Video
Eric Zeman | InformationWeek | October 17th, 2008
Ad Firm Tracks Consumers Across Media
Stephanie Kang | The Wall Street Journal | October 14th, 2008
Alltel Targets Latinos with Dia de Los Muertos Concert
Richard Tedesco | PROMO Magazine | October 7th, 2008
SinglePoint Serves Ads to Mobile Phones
Shahnaz Mahmud | AdWeek | August 5th, 2008
Sprint's YouTube Payola: Use Instinct In Your Videos, And We'll Pay You
Matt Kapko | washingtonpost.com | July 2nd, 2008
Phone Giants Roll Out 'Three Screen' Strategy
Amol Sharma | The Wall Street Journal | June 26th, 2008
Advertisers In Touch with Teens' Cellphones
Alana Semuels | Los Angeles Times | May 23rd, 2008
AT&T Stadium Deal with Cowboys Would be More Than a Name
Andrea Ahles | Fort Worth Star-Telegram | April 21st, 2008
NBC, Fox in Pacts for Targeted Mobile Ads
Brian Morrissey | AdWeek | April 1st, 2008
The Attack of the Ad-Sponsored Phone Call
Stephanie N. Mehta | Fortune | January 15th, 2008
Dumb Regulators To Legalize Bluetooth Spam
Rob Beschizza | Wired | October 10th, 2007
The Sell-Phone Revolution
Catherine Holahan | Business Week | April 18th, 2007
Students Get Message: Leave Phones at Home
Judy Keen | USA Today | January 26th, 2007
Coming Soon to Cellphone Screens -- More Ads Than Ever
Li Yuan and Cassell Bryan-Lowe | Wall Street Journal | August 16th, 2006
Game Over for Disney's Plans For a UK Mobile Service
Andrew Murray-Watson | Telegraph (UK) | August 13th, 2006
Hang It Up
Jesse Scaccia | The New York Times | May 23rd, 2006
A New Digital Playground for Kids
Thomas Crampton | International Herald Tribune | December 22nd, 2005
Getting a Cell Phone for Your Child? You May Want to Call up Research
Nancy McVicar | Fort Lauderdale Sun-Sentinel | October 2nd, 2005
Cell Phone Marketers Calling All Preteens
Laura Petrecca | USA Today | September 6th, 2005
The Flip Side of Cell Phones for Kids
Cindy Richards | Chicago Sun-Times | August 3rd, 2005
Young and Wireless
Michele Orecklin | Time Magazine | July 24th, 2005
Please Hold; Does an 8-year-old Really Need a Cellphone?
Dallas Morning News | July 14th, 2005
Marketers Get Serious About the “Third Screen”
Alice Z. Cuneo | Advertising Age | July 11th, 2005
Connecting With Kids, Wirelessly
Yuki Noguchi | Washington Post | July 7th, 2005
Expert Spells It Out: Health Fears Mean Young Should Not Use Mobile Phones
David Adam | The Guardian | January 12th, 2005
Mobile Phones Tumour Risk to Young Children
Sam Coates, Nigel Hawkes and Alexandra Blair | Times of London | January 12th, 2005
External Links
Mobile Phones and Health
National Radiation Protection Board |
Disney Teams With Sprint to Offer National Wireless Service for Families
Walt Disney Internet Group | July 6, 2005 |
Mobile Phone Use and the Risk of Acoustic Neuroma
Stefan Lonn et al. | Epidemiology | November, 2004 |