March 26th, 2006
On Advertising: Better Ads with MRI's?
By Eric Pfanner
International Herald Tribune
A television advertisement set to appear in France next week spoofs one of the memorable moments in French politics, when President Valry Giscard d’Estaing, having been defeated by his Socialist challenger, Franois Mitterrand, bid the nation farewell in a solemn television address in 1981. At the end of his speech, Giscard intoned a funereal “au revoir” and strode away melodramatically as the cameras lingered on his empty desk.