NEWS RELEASE
For More Information Contact: Angela Bradbery (202) 588-7741
For Immediate Release: October 16th, 2006

New Disney Guidelines on Foods are Weak, Inadequate and Don’t Affect ABC

Following is a statement by Gary Ruskin, executive director of Commercial Alert, regarding today’s Walt Disney Company announcement of new food guidelines related to Disney’s business activities.

“Disney’s new food guidelines are more notable for what they omit than what they include. Conspicuously absent was any mention of standards for products marketed on ABC and its other television companies.”

“If Disney really cared about kids, it would stop all marketing of junk food to children, including on ABC.”

“Disney’s nutrition standards are extremely weak.  Disney will still allow licensing of its beloved characters to sell junk food containing 25% added sugar.”

“This is yet another public relations stunt by a company trying to stave off a growing consumer backlash against the marketing of junk food to children.”

“These weak standards show that Disney cares more about the health of its bottom line than the health of our children.”

Commercial Alert is a nonprofit public health and consumer group.  Our mission is “to keep the commercial culture within its proper sphere, and to prevent it from exploiting children and subverting the higher values of family, community, environmental integrity and democracy.” For more information, see http://www.commercialalert.org.

Today’s Disney’s announcement is available here.

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